Writers write. Good writers write when they can. Great writers write every day.
Lately, I’m not not even a poor writer. It has been days since I’ve written anything of value.
Wait a minute. What is the measurement of value?
I run an online retail business. We sell stuff on eBay, Amazon, and our own website. We’ve been doing this since 2003. (That’s a long time, eh?)
In order to sell stuff, we have to list it. We have to create a listing that includes headlines, sub heads, descriptions, and calls to action, in addition to the photographs and other minutia.
We went to a trade show last month and bought new merchandise. It has been arriving every few days. When it arrives, we have to get it listed.
I write the listings. Since we can’t sell them unless they’re listed, this is quite important. Creating a listing that has compelling copy is also important. Good listings get good sales.
So, I’ve been writing these listings. I guess, in the scope of things, my writing has practical value. And that is the most important kind.
I just haven’t been writing “every day.”
I sometimes break the rules. Do you?