Productivity The Writing Life

And Another Day Passes Without a Written Word

Writers write. Good writers write when they can. Great writers write every day.

Lately, I’m not not even a poor writer. It has been days since I’ve written anything of value.

Wait a minute. What is the measurement of value?

I run an online retail business. We sell stuff on eBay, Amazon, and our own website. We’ve been doing this since 2003. (That’s a long time, eh?)

In order to sell stuff, we have to list it. We have to create a listing that includes headlines, sub heads, descriptions, and calls to action, in addition to the photographs and other minutia.

We went to a trade show last month and bought new merchandise. It has been arriving every few days. When it arrives, we have to get it listed.

I write the listings. Since we can’t sell them unless they’re listed, this is quite important. Creating a listing that has compelling copy is also important. Good listings get good sales.

So, I’ve been writing these listings. I guess, in the scope of things, my writing has practical value. And that is the most important kind.

I just haven’t been writing “every day.”

I sometimes break the rules. Do you?

By John Larson

John is an experienced small business owner, management consultant, project manager, and family man. John has been married since 1967 to the same beautiful bride. He has two sons and eight grandchildren. He makes his home in Carlton, Oregon, USA.

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